Though mobile technology has enabled people in communicating with each other instantly, email is still the most popular method of exchanging information. This tool or gift of the Internet has proven very handy for students, individuals, professionals and business owners. While the use of email varies among its users, big and small organizations mainly use it for online marketing campaigns. This form of electronic communication gives instant access to millions of prospects. Expanding the client base and generating revenue was never been so easy until the email appeared. However, it is not simple either. Many who thought and embarked on running mass email marketing campaign on their own have never seen the success for years. After endless efforts with no results, they realized their mistakes and started looking for companies offering mass email marketing services.
If you are also thinking about operating email marketing campaign on your own, here are a few things that would force you to change your attitude.
When you are going it alone, you are truly walking on the edge and creating more blocks rather than opening them. You can get into the trap of spamming, which is considered a taboo in the internet marketing field. Once you are marked as a spammer, you will not only lose the existing clients, but also lose the chances of winning prospects. There is a limitation of sending emails through your personal account that can be imposed by the email service provider and the ISP. If there are more complaints registered against you, they might even drop you from the services. Even if you are sending emails to a purchased list, they can land in the junk folders or are blocked with security software and firewalls.
If you are working with email marketing company, the question of deliverability does not arise at all. This is because the company has its own server and IP address. They work with email providers and ISPs that makes them sending mass emails possible, thus breaking all the SPAM barriers, and passing all the security measures applied by the recipients in blocking messages.
Permission-based email marketing
Permission-based or opt-in email marketing is effective for mass email marketing. This type of marketing considers recipients’ interests and needs. For this, it is necessary to know about the product or service they are looking for, and asking for permission to send related messages. If the address holders see even a bit of honesty in your message, they may provide their contact details. Hence, when they open their inbox and see your email, they open and go through it. It takes time to convince the recipients in providing their contact details, but then generating leads becomes possible.
Take your decision to think about the future of your business. You will surely find seeking mass email marketing services worth.