Mass Email Marketing – Follow vital steps to avoid being labeled a spammer

Websites these days are not just to put information about a business. They are also helpful in promoting a product or informing customers about the latest development, or projects in the pipeline. They have become an effective tool in generating sales and taking the revenue to higher levels. Businesses have understood that it takes more than just a cold call or polite reminders to turn someone in. The best way to reach maximum people in this modern day is through emails. Therefore, many organizations are concentrating on potential customers through mass email marketing. However, very few are getting closer in achieving success since they are unaware of the difference between sending random emails and with permission.

While sending mass emails is very acceptable, resorting to unfair practices is against the law. Some online businesses do not know the difference between sending emails and spam. It is necessary to understand that if you send unsolicited email to many people; which means without knowing their interest and permission, you are just committing spam. To bring this practice under control, the law declares such online marketers as “spammers,” and takes off their websites from the web servers. Therefore, taking customer permission before sending them email  is necessary in order to avoid being black listed.

Now, the question is how to make people submit their email addresses and ask for emails. First, know their interest and needs through a survey. It is possible that a few of them must have purchased a product or service from you in the past. Contact them through email and ask them to pass on the message to their friends who might be interested in your offerings. You can also get them to fill a form and offer something like a coupon or bonus that can prompt them in giving an email address. If you are doing SEO, you can use your website for posting a mailer. This way, you can take their permission for sending emails.

When you have collected a good number of email addresses for mass email marketing, ensure that you draft your message in a simple and shorter way. Remember, people do not want to read the history of your company, your mission and vision. They just want to know how reading your message can help them in solving their problems. Additionally, do not get tempted in sending an attachment along with the email. Some people are too lazy to open the attachment and go through it. Address the person as if you are talking to him or her. Draft an attractive and catchy subject line to make them open your email. In addition, do not send emails daily. Wait for their response and then send them a reminder after a fortnight. If you are following this technique for mass emailing, your business will surely have positive responses.

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